Branding

West Village Farms

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

The following example demonstrates a comprehensive branding approach to a new brand that needed to establish a presence and gain market share.

The Challenge

West Village Farms is an indoor farm for growing and harvesting a variety of leafy greens and microgreens. As a startup, their goal was to create a fresh, unique look for their brand and product. Investors emphasized that “setting themselves apart from the competition was going to be paramount.” A tight timeline for their first delivery to stores was also a critical factor for the project.

The Strategy

Competitive analysis of brands with a stronghold in the market was our first step. Analysis of their designs via the web and in-store visits to analyze packaging and displays was the method. Analyzing message, store presence and packaging were keys to our approach.

Based on the research, our goal was to develop a modern, simplistic look and feel with an emphasis on freshness, locality and values. This also resulted in forming the tagline: fresh, wholesome, local.

With our research complete and weekly client meetings established, the first few weeks were dedicated to logo and brand development, followed by packaging and website design. In the end we also delivered a branding guide which breaks down color pallette, typography and more, so that no matter the medium there would be guidelines in place for all future design.

West Village Farms Guild

The Solution

The project was completed in time and on budget. Since the branding project and resulting creative work was completed West Village Farms has expanded into two high-end grocery chains. They are ahead of growth prediction and in talks with other outlets as well. The branding has been well received and has garnered complements from vendors.

West Village Farms - Website

Client

West Village Farms

Services

Branding
Budgeting
Color Theory
Creative
Creative Writing
Graphic Design
Industry Research
Information Design
Interface Design
Logo Design
Packaging Design
Photography
Product Research
Project Management
Software Engineering
User Experience
Website Design

Tools

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Team

Guild Members
Michael Verhey
Meghan Verhey

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Branding