Design Services

City of Beaverton - Arts Campaign

Overview

The following example showcases branding developed for an arts program campaign. The style and logo for “Beaverton: Art Lives Here” are designed to seamlessly incorporate the city’s branding guidelines while creating a unique style that differentiates arts-related programs. This example is provided by The Mighty Guild partner Iron Canvas Studios, LLC.

The Challenge

The client wanted us to create a unique look and feel to advance both awareness and excitement in the community about these art happenings: arts grants, public arts displays (murals, sculptures, etc.), events and more. Some key words for the design: contemporary, bold and bright. The design goal is to demonstrate that art and culture as an established and critical component of the Beaverton community vision. Art make Beaverton beautiful!

The Strategy

Our strategy began by presenting several design ideas with different elements, patterns and color variations. We landed on a two-pronged design approach to address the two major needs of the campaign: events and community initiatives. Both will feature typography that highlights the letters A, R and T within “Beaverton.” The events would use large blocks of color, often splattered with a paint-like texture and feature a painterly treatment to performers. The other approach was softer in appearance and used a mix of more white space and varying slat shapes throughout.

The Solution

City of beaverton - Art Lives Here

Client

City of Beaverton

Services

Color Theory
Copyrighting
Creative
Graphic Design
Photography

Tools

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Team

Guild Members
Michael Verhey
Meghan Verhey

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