The following example demonstrates development of a branding and marketing strategy for a new real estate crowdfunding startup company. Marketing materials were prepared for the general public and potential VCs. This example is provided by The Mighty Guild member Northwest Engineering Solutions LLC (NWES).
- Social media marketing
- SEO content development on the corporate website
- Paid search engine advertising
- Crafting a detailed press release
The social media marketing portion focused on engaging potential investors on popular social media channels. The company’s SEO content was produced for the company, and customized posts were created that linked back to this content. These posts were placed in groups and on pages focused on crowdfunding, real estate, and investing. The end goal of this tactic was to get newsletter sign-ups for weekly communication through the company website.
SEO content was developed for the corporate website targeted at relevant keywords for the crowdfunding and real estate industries. These thought leadership posts were focused on important investing, regulatory, and management topics in the crowdfunding industries in an effort to attract new investors and property owners to the platform.
The paid search engine component was designed to attract investors interested in real estate crowdfunding and broader crowdfunding efforts in general to the platform. Keywords were targeted on Google, Bing, and Yahoo.
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